José Ribamar Smolka Ramos
Telecomunicações
Artigos e Mensagens
ComUnidade
WirelessBrasil
Maio 2009 Índice Geral
13/05/09
• O que a Vodafone está fazendo
----- Original Message -----
From: J. R. Smolka
To: wirelessbr@yahoogrupos.com.br
Sent: Wednesday, May 13, 2009 9:29 AM
Subject: [wireless.br] O que a Vodafone está fazendo
Pessoal,
Falando da necessidade de reformular o negócio das operadoras, atenção aos
movimentos da Vodafone (e outros pesos pesados do cenário internacional de
telefonia móvel) em reação ao cerco da Apple, Google, Nokia, etc.
Vale a leitura deste artigo, transcrito abaixo.
[ ]'s
J. R. Smolka
-------------------------------------------------
Fonte: Rethink-Wireless
Vodafone opens APIs
in bid to create giant mobile software store
Published : 13/05/2009 by Caroline Gabriel
The mobile operators have been busily readying their own application stores and
underlying processes, seeking to steal the limelight - and pole position in the
mobile value chain - back from Apple, Google and Nokia. Some, like Orange and
T-Mobile, have been focusing on cross-platform stores to span all their
portfolio of devices, plus PCs and even TVs, but Vodafone has made the most
aggressive move yet, opening up its billing platform to third party developers.
This will allow any developer to reach Vodafone's 289m subscribers from a single
point of access, and any of those users will be able to purchase the software
via their usual Voda bill. It is not too much of a stretch to think that, in
future, Vodafone could also extend the system to non-competitive partner
operators, to make it even more attractive to developers - Verizon, China Mobile
and Softbank, with which it is creating a common widgets platform, being obvious
candidates. The UK-based cellco made a point of noting that its latest move was
related to its involvement in this initiative, Joint Innovation Lab (JIL). This
will also underpin China Mobile's planned store, due later this year - which is
reported to be branded Mobile Market. The Chinese cellco's determination to
control the branding and business model of its software was said to be a key
reason for the breakdown of its talks to carry the iPhone, with its integrated
App Store.
Vodafone will publish a set of network APIs to enable the programmers to build
capabilities such as direct billing and location awareness into their products
and will offer access via JIL. Developers creating widgets using the JIL
interfaces will be able to deploy them across all four JIL operators' networks
and stores unchanged. This cuts down on the complexity of making apps suitable
for a particular cellular network/store, making the apps instantly suitable for
Vodafone's storefronts, and those of Verizon, Softbank and China Mobile as they
upgrade these to support JIL.
Vodafone hopes to gain a far wider choice of software for its stores, vying with
Apple's and Nokia's grand totals, but also says it should benefit from an
increase in revenue via the revenue sharing model with developers (though it
refused to specify what this share would be). JIL will release its web site and
software developers' kit later in the summer.
Vodafone's statement said: "Developers will only need to create internet
applications once in order to reach millions of Vodafone customers on any device
and will be able to charge for it directly through Vodafone's billing system."
Users gain the benefits of a wider selection of apps, more payment and
micropayment options, a simpler web experience, and consistent quality of
service across the Vodafone footprint, it added.