José Ribamar Smolka Ramos
Telecomunicações
Artigos e Mensagens
ComUnidade
WirelessBrasil
Agosto 2011 Índice Geral
31/08/11
• Muito em breve vamos perguntar: e o SMS? E vão responder: muór-reu
de J. R. Smolka smolka@terra.com.br por
yahoogrupos.com.br
para wirelessbr@yahoogrupos.com.br, Celld-group@yahoogrupos.com.br
data 31 de agosto de 2011 19:02
assunto [Celld-group] Muito em breve vamos perguntar: e o SMS? E vão responder:
muór-reu
Pessoal,
Algum tempo atrás (mão muito) eu mandei uma msg para os grupos citando alguns
desenvolvimentos na área de APIs para que os desenvolvedores de aplicações
(especialmente para o ambiente smartphone/tablet) tenham mais facilidades para
interagir dinamicamente com a própria rede da operadora, e mencionei minha
opinião (que ainda sustento) sobre o SMS ter "subido no telhado" como forma
primordial de troca de mensagens entre usuários e de "casamento" entre
aplicações e a rede celular.
Lembro que recebi um bocado de opiniões insatisfeitas de volta. Principalmente
de gente que tem o seu ganha pão de hoje atrelado ao desenvolvimento de
aplicações na esfera SMS. Minha sugestão para eles ainda é a mesma: melhor mudar
seu portfolio de produtos, ou acabar como as video-locadoras, que em breve serão
apenas provedores de serviço para um nicho de usuários tecnófobos e/ou
desplugados e/ou sem acesso a serviços de banda larga.
Só para atiçar o pensamento vou transcrever para vocês duas notícias recentes
sobre um dos temas mais importantes desta área: in-app billing (ou seja, a
capacidade de uma aplicação interagir via API com o sistema de billing da
operadora). Boa leitura.
[ ]'s
J. R. Smolka
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Telefonica intros carrier billing via BlueVia
August 30, 2011 Written by James Middleton
Telefónica’s global API program, BlueVia, has this week released a new billing
API designed to cater to carrier billing functionality for app developers.
The Spain-based carrier selected online mobile payments firm Boku to support
BlueVia’s in app payments with its bank-grade mobile payments technology,
reducing the barriers to users for making in-app purchases, which can be linked
to mobile operator bills without additional authentication.
The carrier cited research which claims that while only four per cent of apps in
the Apple App Store support in-app payments, they account for 72 per cent of
revenue.
“In-app payment is a hot topic within the developer community, as all the
research suggests it can have a high positive impact on revenue. Mobile operator
billing offers a way to charge for goods and services using financial
relationships that in some markets are more prevalent than credit cards,” said
José Valles, head of BlueVia. “Our goal with BlueVia is to create a compelling,
unified set of APIs that offer developers a suite of web services that add value
across the multiple devices, operating systems and operators in the Telefónica
Group.”
Last week Vodafone begun rolling out direct operator billing for apps sold
through the Android Market in the UK and Germany, allowing users to charge
purchases direct to their phone bill.
Being able to charge Android Market purchases straight to a phone bill or prepay
account avoids the user having to enter credit card details. Moreover, billing
is often cited as one of the areas where carriers have the upper hand through
their relationship with the end users, and can provide value to over the top
players.
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Telefonica signs PaymentOne for carrier billing in Germany
August 31, 2011 Written by James Middleton
Right now it seems like operators are falling over themselves to establish
direct carrier billing functionality. Telefónica, which already signed up Boku
earlier this week, seems to be spreading its bets through a secondary deal with
PaymentOne.
The agreement is limited to the German market, but PaymentOne’s merchant
customers can now offer Telefónica Germany subscribers the option to charge
services up to €30 directly to their mobile phone bill. The functionality is
geared towards one time transactions, recurring subscriptions, in-app billing
and web billing.
“Previously, merchants and publishers were not able to reach the many consumers
that could not or would not transact with traditional credit cards online,” said
Brad Singer, executive vice president of PaymentOne. “Our vision of enabling all
consumers to participate in the digital economy still drives the company today.
For the more than five billion global consumers with a mobile device, fixed-line
or broadband connection, PaymentOne says ‘put your wallet away’ and use your
phone number to pay.”
Earlier this week, Telefónica group released a new billing API designed to cater
to carrier billing functionality for app developers for Telefónica’s global API
program, BlueVia.
The carrier selected online mobile payments firm Boku to support BlueVia’s in
app payments with its bank-grade mobile payments technology, reducing the
barriers to users for making in-app purchases, which can be linked to mobile
operator bills without additional authentication